Protest

In the 1960s women started protesting for equal rights. Before the 1960s, women were known as housewives and mothers and nothing but these two things. This aggravated many women and made them feel the need to change this stereotype. Late sixties, another protest. This time a protest by women against the wearing of bras. Men seemed to like this protest very much and were not at all opposed to this turn of events. events.

The phrase "burn your bra" was well known. People say that few women actually burned their underwear, but most supported the action. Women burned their bras because they thought it made them independent. Another reason they destroyed bras was because it was a symbol, unnatural. Women often went without bras. This was also to show independence from men. Many women felt it signified the freedom to be natural rather than embellished. At the Miss America protest there were bins which the women called - freedom bins. Girls threw things like bras, belts, curlers, pincers, high heels, etc. into them

Women's protest against wearing bras

The origins of the anti-bra movement can be traced back to the Miss America pageant in Atlantic City. Women's products, including bras, hairspray, cosmetics, belts, corsets, false eyelashes and mops, were thrown in the trash as a protest against "forced femininity". Although no women burned their bras or even took them off during the demonstration, the subject of burning bras became associated with the second wave of feminism.

Soon the bra-less look became ubiquitous both on the streets and on the catwalks. In the 1970s disco was in full swing, free love still existed and bra-free was more of a fashion statement than a political one. It also seemed that men were more likely to like this kind of action than to be annoyed by it. A similar feeling was more likely to arise in others women....